The NHS 111 online phase of NHS England’s ‘Help Us Help You’ campaign has now officially launched and will run until 31 March 2023. Activity will run on TV, video on demand, online video, PR, social media, radio, out of home (OOH) and search. TV activity begins on 19 December, while other media including search and social, begin in November. See media summary sheet for details.
The campaign will also be supported by multi-cultural marketing and activity aimed at people with disabilities. The aim of this campaign is to encourage the public to use the 111 online service when they think they need medical help fast.
The target audience for the campaign is all adults 16+ in England. Upweighted groups include parents of children aged 5-12, and young adults (20-29) as they are more likely to be open to using digital services.
The campaign will promote the service’s ease of use and how it can help people get assessed and directed to the right place for them, as quickly as possible.
Campaign assets are currently available to download from the Campaign Resource Centre.
Other materials will become available in the coming weeks. These will include:
Please use these materials on your channels to help promote the NHS 111 online service.
Thank you for supporting the campaign.